The Ultimate School Fundraising Playbook: Proven Strategies That Actually Work

Tired of running fundraisers that barely hit their goals?

It’s time to take a strategic approach.

Successful school fundraising isn’t just about working harder, it’s about working smarter. This playbook breaks down the essential strategies that make the difference between just getting by and blowing past your goals.

The Fundamentals of Successful Fundraising

1. Set a Clear, Impactful Goal:
   
   • Make your goal specific and meaningful:
     
     • “Raise $10,000 for new playground equipment.”
       
   • Clearly communicate why the goal matters to the school community.
     
2. Build a Strong Team:
   
   • Assign roles: Campaign coordinator, social media coordinator, outreach team.
     
     
3. Choose Among Local Products:
   
   • Support local Canadian businesses when you create a Brightraiser campaign.
     

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Proven Strategies to Boost Your Results

1. Leverage Digital Platforms:

• Use a platform like Brightraiser for online donations, real-time tracking, and social sharing.
  
• Make it mobile-friendly so parents can purchase from their phones.
  

2. Engage Early and Often:

• Send out a pre-campaign announcement to build anticipation.
  
• During the campaign, send updates on progress, attract new supporters, and thank them.
  
• Keep the excitement going with leaderboards and shoutouts.
  

3. Use Social Proof:

• Highlight donors and share stories to inspire others.
  
• Include a “Why I Support” section on your campaign page.
  

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How Brightraiser Makes It Easy

• Comprehensive Tools: Run multiple types of campaigns from one platform.
  
• Automated Updates: Keep supporters in the loop effortlessly.
  
• Social Media Integration: Boost engagement through easy sharing.
  

👉 Get the Most Our of Your Campaign with Brightraiser