Fundraising is crucial for schools, but so many campaigns fall flat. Why?
Because they’re making the same mistakes over and over.
If you’re tired of underperforming fundraisers, it’s time to look at what’s going wrong, and how to fix it.
💥 Mistake #1: Setting Low, Safe Goals
- Schools often set small targets to avoid disappointment.
- Fix: Set an ambitious goal and communicate it confidently. Let supporters know why it matters.
💥 Mistake #2: Overwhelming Volunteers
- The same few parents handle everything, leading to burnout.
- Fix: Use a digital platform like Brightraiser to automate tasks and distribute responsibilities.
💥 Mistake #3: Focusing on Purpose
- Selling just the product dilutes your message.
- Fix: Center your campaign around a specific goal (new equipment, trips) rather than selling products.
💥 Mistake #4: Lack of Promotion
- Fundraisers are launched quietly, with little community awareness.
- Fix: Make it social! Use our digital tools to share on social media, email, and text.
💥 Mistake #5: Not Saying Thank You
- After a campaign ends, supporters are often left hanging.
- Fix: Show gratitude with follow-up messages, updates, and recognition.
🚀 Get it Right with Brightraiser
Brightraiser helps schools avoid these mistakes by providing a streamlined, transparent, and community-focused platform.
- Advanced Outreach with AI: No more manual promotion.
- Clear Goal Tracking: Keep everyone updated.
- Easy Thank You Campaigns: Show your gratitude with one click.