If your school fundraiser isn’t reaching its goal, it might not be the effort that’s the problem, it might be your product selection.
People want to participate in fundraisers that offer something they actually want or need. One of the biggest mistakes schools make is limiting their offering to a single product, which means fewer people are interested.
Here’s why offering a variety of products can make all the difference.
Why Variety Matters in Fundraising Participation
- Different Tastes and Preferences:
- Not everyone wants the same thing. Offering a variety means there’s something for everyone.
- For example, some people might love chocolates, while others prefer home goods or local crafts.
- Not everyone wants the same thing. Offering a variety means there’s something for everyone.
- Encourages More Purchases:
- When people have choices, they’re more likely to buy more than one item.
- Variety triggers impulse buying, they might grab one product for themselves and another as a gift.
- When people have choices, they’re more likely to buy more than one item.
- Feels Less Repetitive:
- If your fundraiser always sells the same product every year, people get bored.
- Rotating or offering diverse products keeps the excitement alive.
- If your fundraiser always sells the same product every year, people get bored.
- Catering to Local Pride:
- Offering locally made products not only supports the community but also appeals to people’s sense of pride.
- Showcasing Canadian-made items can significantly boost participation.
- Offering locally made products not only supports the community but also appeals to people’s sense of pride.
How to Offer Variety the Right Way
1. Use a Digital Catalogue:
- Brightraiser offers a wide range of Canadian-made products in one easy-to-navigate platform.
- Supporters can browse and choose from various items without feeling pressured.
2. Personalize the Experience:
- Offer limited-time specials to create urgency.
3. Emphasize the Local Connection:
- Highlight that all products are Canadian-made to boost local pride.
- Share stories of the local businesses behind the products.
Why Brightraiser Makes Variety Easy
- Digital Product Catalogue: Explore a range of Canadian-made items.
- Seasonal Campaigns: Offer different product categories within the same campaign.
- Seamless Shopping Experience: Mobile-friendly and easy to navigate.
👉 Boost Participation with Brightraiser’s Variety of Products