The truth is hard to hear:
Traditional school fundraising is in crisis.
Schools are still running the same types of fundraisers they did years ago, but the results are dwindling. If your school is struggling to raise money, it’s time to understand why old methods aren’t working anymore, and how to adapt.
Why Traditional Fundraisers Are Failing
Community Fatigue:
- People are tired of buying the same products year after year.
- Overloading families with constant fundraising asks leads to disengagement.
- Outdated Payment Methods:
- Cash and checks are fading fast, but many fundraisers still rely on them.
- Not offering digital payment options limits participation.
- Cash and checks are fading fast, but many fundraisers still rely on them.
- Low Return on Effort:
- By the time you factor in costs and volunteer hours, many traditional fundraisers barely break even.
- Product sorting takes hours in planning and coordination.
- By the time you factor in costs and volunteer hours, many traditional fundraisers barely break even.
- Lack of Digital Presence:
- If your fundraiser isn’t mobile-friendly and easy to share, you’re losing potential donors.
- Digital campaigns see 3X more participation than product-based fundraisers.
- If your fundraiser isn’t mobile-friendly and easy to share, you’re losing potential donors.
How to Adapt and Thrive in 2025
1. Go Digital First
- Use platforms like Brightraiser to set up mobile-friendly campaigns.
- Incorporate social sharing to reach more people effortlessly.
2. Create Meaningful Campaigns
- Don’t just sell products, tell stories. Explain why your school needs funds and how donations make an impact.
- Highlight personal stories from students and staff.
3. Accept Multiple Payment Methods
- Allow supporters to give via any credit and debit providers.
- Make the donation process simple and fast to reduce drop-offs.
4. Offer Real-Time Updates
- Show progress toward the goal on a live leaderboard.
- Send thank-you messages and updates to keep supporters engaged.
Transform Your Fundraising with Brightraiser
Brightraiser empowers schools to leave outdated methods behind and embrace modern, effective fundraising.
- Digital Campaigns: Run, track, and manage from one platform.
- Real-Time Supporter Updates: Keep your community engaged.
- Mobile Payments: Make giving easy and convenient.