When schools plan fundraisers, they often focus solely on hitting a target amount. But here’s the problem:
People don’t donate to numbers. They donate to stories.
If your school fundraiser isn’t meeting expectations, it might be because you’re not tapping into the psychological triggers that inspire giving. Let’s break down why this happens and how to fix it.
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If your school fundraisers are falling flat, you’re not alone. In 2025, many schools are finding that old-school methods just don’t excite people anymore.
But there’s one powerful technique that’s working better than ever: Adding a competitive edge.
People naturally love friendly competition, whether it’s between classes, grades, or even schools. By tapping into that instinct, schools are raising more money, faster, and building a stronger community spirit.
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Fundraising is crucial for schools, but so many campaigns fall flat. Why?
Because they’re making the same mistakes over and over.
If you’re tired of underperforming fundraisers, it’s time to look at what’s going wrong, and how to fix it.
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If your school fundraiser feels like just another chore, you’re doing it wrong.
In 2025, the most successful schools aren’t just running fundraisers, they’re creating community events that bring people together. Instead of feeling like an obligation, it becomes a celebration where everyone wants to participate.
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There’s a growing trend in 2025:
People want to support local businesses and buy products that are made right here in Canada .
So why are so many school fundraisers still selling generic, mass-produced items?
Going local with your school fundraiser not only raises more money but also builds community pride and support.
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It’s 2025, and school fundraising is still stuck in the past.
Paper forms. Product sorting. Selling products door-to-door. Volunteers overwhelmed by logistics.
Sound familiar? If your school is still relying on traditional fundraising methods, it’s time for a digital makeover. Schools using modern, digital-first approaches are seeing 3X to 5X more funds raised, without the hassle.
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Every year, schools set conservative fundraising goals: $5,000 here, $10,000 there. But if you’re constantly hitting these targets without breaking a sweat, it’s time to ask:
Are you thinking big enough?
Setting low goals may feel safe, but it’s actually holding your school back. Let’s look at why your school’s goal might be too low,and how to start thinking bigger in 2025.
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Let’s talk about something that’s happening quietly but with real consequences:
Parents are saying no to school fundraisers.
It’s not because they don’t care about supporting their kids or their school. In fact, it’s the opposite. Parents are feeling overwhelmed, frustrated, and burned out, and fundraising has become one more stressor on an already overflowing plate.
If your school has struggled to hit its fundraising goal lately, it’s not just you. It’s happening all across Canada, and it’s hurting schools more than you might realize.
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If you’re still selling cookie or pizza dough, discount cards, raffle tickets, or sorting products to raise money for your school, you’re doing way more work than you need to.
Parents are tired. Volunteers are stretched thin. And most fundraisers?
They barely move the needle.
In 2025, parents aren’t looking for another challenge.
They’re looking for a way to support their school that feels simple, modern, and actually worth it.
Let’s face it:
School fundraising isn’t what it used to be.
Parents, volunteers and your community are stretched thin, staff are overwhelmed, and parents are tired of the repetitive fundraisers.
Yet, despite all this effort, school fundraisers are still coming up short.
Sound familiar?
You’re not alone. And you’re not doing anything wrong.
You’re just stuck in the Fundraising Trap.
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