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Why School Fundraisers Are Failing to Attract Gen Z (And How to Fix It)

When it comes to school fundraising, there’s a problem that few are talking about:

Gen Z isn’t interested.

If your school fundraiser is struggling to get students involved, it’s time to take a hard look at your approach. Gen Z, born roughly between 1997 and 2012, has different values, habits, and preferences than previous generations.

Here’s why your fundraiser might be falling flat, and how to fix it.

Why Gen Z Isn’t Engaging with Traditional Fundraisers

  1. They Want Purpose:
    • Gen Z cares about making a difference, not just raising money.
  2. Social Media Overload:
    • Simply posting a fundraiser link on Facebook doesn’t cut it.
    • Gen Z lives on platforms like Instagram, TikTok, and Snapchat, not just Facebook or email.
  3. Digital Expectations:
    • This generation expects mobile-friendly, digital-first experiences.
    • If your fundraiser relies on paper forms or cash, you’re losing them.
  4. Lack of Personal Connection:
    • Gen Z values authentic stories and real-world impact.
    • Generic messaging won’t capture their attention.

How to Make Your Fundraiser Gen Z Friendly

1. Make It Purpose-Driven:

  • Highlight what the money will be used for and the real impact it will make.
  • Share stories of how previous fundraisers have helped.

2. Leverage Social Media Creatively:

  • Use TikTok challenges, Instagram Stories, or meme formats to grab attention.
  • Involve students in creating content that promotes the fundraiser.

3. Go Fully Digital:

  • Set up a mobile-friendly fundraising page with Brightraiser.
  • Offer QR codes and social sharing buttons to make giving quick and easy.

4. Let Them Lead:

  • Allow students to take ownership of the fundraiser by creating their own promo videos or challenges.
  • Gen Z wants to feel like they’re part of the creative process, not just followers.

How Brightraiser Makes It Gen Z Ready

  • Social Media Integration: Built-in tools to share campaigns on social platforms and more.
  • Mobile-First Platform: No paper, no hassle, just a quick and easy experience.
  • Custom Campaign Pages: Students can personalize their own fundraiser links.

👉 Make Your Fundraiser Gen Z Friendly with Brightraiser

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