When schools plan fundraisers, they often focus solely on the financial goal. But what if your fundraiser wasn’t just about raising money, what if it was about building a lasting culture of giving?
Schools that focus on cultivating a giving mindset create more sustainable, community-driven support. Here’s how to make your fundraiser about more than just dollars.
Why Focusing on Giving Matters
- Long-Term Engagement:
- When people feel part of a giving community, they’re more likely to support future campaigns.
- When people feel part of a giving community, they’re more likely to support future campaigns.
- Builds School Spirit:
- Fundraising becomes a celebration of helping each other, not just reaching a target.
- Fundraising becomes a celebration of helping each other, not just reaching a target.
- Positive Impact on Students:
- Students learn the value of generosity and community involvement.
- Students learn the value of generosity and community involvement.
How to Build a Culture of Giving
1. Highlight Stories, Not Just Numbers:
- Instead of saying, “We raised $5,000,” say, “We raised $5,000 to support after-school programs that help students thrive.”
- Make giving feel personal, engaging and purposeful.
2. Celebrate Community Involvement:
- Recognize both big and small contributions.
- Create a “Supporter of the Week” feature to showcase their contributions.
- Be sure to convey sincere gratitude to both new and existing donors.
3. Involve Students as Leaders:
- Form a student fundraising council to help plan and promote fundraisers.
- Let students create content, such as videos or posters, to encourage participation.
- Students can enhance your campaign’s appeal on various social media platforms
How Brightraiser Supports a Giving Culture
- Storytelling Tools: Easily share how funds are making a difference.
- Community Recognition: Acknowledge supporters publicly.
- Student Involvement: Create Teams effortlessly.